Located in the building of the former Hotel Cracovia, the Dydo Poster Gallery is the daughter gallery of the Krakow Poster Gallery, and its owner Natalia Dydo is the daughter Dydo of the latter's owner Krzysztof Dydo. The roots of both galleries go back to the 1950s, when Krzysztof Dydo started the private Dydo Poster Collection. The gallery specializes in the promotion and sale of Polish posters, organizes thematic and individual exhibitions, cooperates with artists and opens its space for various cultural activities.